Magicard and Essentra Security partnership generated increased sales opportunities for dealers

Essentra Security reports that sales of Magicard Enduro+ printers has increased by 18% during the first half of 2014 compared to the same period in 2013, whilst sales of other Magicard printers and accessories have also increased.

“The success achieved over the last six months exemplifies what can be done when a manufacturer and a distributor work in harmony to offer a cost-effective product, backed up by added value promotions, to generate new business opportunities for dealers,” said Richard Moore, UK Director of Sales for Essentra Security. “The Enduro+, which is one of the UK’s most popular mid-range ID card printers, has established a reputation for being reliable. What dealers have liked is that Magicard has backed up its confidence in the reliability of the printer by offering a market leading two year ‘peace of mind’ warranty, as well as UK based free technical support. This is without doubt a winning combination.”

The Magicard Enduro+ is ideal for users wanting a flexible ID card printer available at a competitive price. With a USB interface and single-side printing as standard, the Enduro+ enables users to batch print ID cards with an interchangeable 100-card feeder, or print one-offs or rewritable cards via a hand-feed card slot. It also provides the option to print cards with the HoloKote® security watermark on them and when utilised with a HoloPatch® card, provides a highly secure solution. A USB interface, optional Ethernet upgrade and Microsoft certified plug and play driver, make the Magicard Enduro+ easy to install and easy to use for a wide variety of card applications for desktop card issuance.

“We would like to thank our dealers who embraced the promotion that we introduced at the beginning of 2014 which offered users a free upgrade to allow ID cards to be printed on both sides,” said Richard Moore. “The promotion comes to an end on 31st August, 2014, but watch this space. Dealers can be assured that we will be working closely with Magicard to introduce other added value promotions later this year.”